The numbers, not the spin
Every case study here is a real trade business, with real figures. No cherry-picked vanity metrics — just what actually happened to their enquiries, rankings and revenue.
Cost per enquiry down from £47.70 to £30.12 in three months
A windows and doors firm switched from underperforming Facebook ads. Within three months, cost per enquiry dropped £17. Since then they've won around 20 jobs worth £7,000 each — real, profitable work.
724% return on ad spend
A loft conversion specialist generated £57,211.61 in revenue from £6,794.90 of ad spend. Every pound was tracked to a real, booked job — the kind of return that actually grows a trade business.
Ranking keywords up from 206 to 725
A security firm went from 206 ranking keywords to 725, with first-page rankings on every local search term that matters. Most now sit in positions one to three — where the enquiries actually come from.